Design Highlights
- The name change to NFP aims to unify all acquired businesses under a single brand for strategic consistency.
- Clients will benefit from NFP’s extensive commercial insurance and expanded service offerings, including employee benefits and wealth management.
- Leadership continuity, with Dale Collett remaining in a key role, ensures client trust and operational expertise post-rebrand.
- The rebranding symbolizes full cultural integration into NFP, enhancing service quality and resource availability for clients.
- A unified brand is expected to increase market share and amplify resources while maintaining familiarity for existing clients.
NFP is shaking things up with a name change, and it’s not just a random rebranding exercise. Nope, this is all part of a strategic move that saw NFP acquire Gravity Risk Services Ltd on April 12, 2023. That’s right—Gravity, the community-focused insurance brokerage, is now part of the global behemoth that is NFP. It’s like David joining Goliath, but in this case, David got a shiny new name tag.
The rebranding shift officially kicks off on December 1, 2025. Why the change? Well, NFP wants to unify all its acquired businesses under one brand. Makes sense, right? Nothing screams cohesion like a single name. They’re hoping to capitalize on Gravity’s strong regional presence, particularly in the UK’s West Midlands. More market share equals more money, and who doesn’t want that?
With the name change, clients of Gravity are in for a treat. They’ll gain access to NFP’s extensive range of commercial insurance and employee benefits solutions. Say goodbye to the old days of limited offerings! Now, clients can explore wealth management and HR consulting. It’s like when fast food chains start serving breakfast all day. Who wouldn’t want more options? This transition also ensures that existing Gravity clients will benefit from NFP’s extensive expertise and services.
Clients of Gravity can now enjoy NFP’s vast offerings, from commercial insurance to wealth management—more choices, more benefits!
Of course, change can be scary. But NFP has guaranteed continuity by retaining Gravity’s founder, Dale Collett, in a leadership role. Smart move, really. Keeping existing leadership helps maintain operational expertise and client trust. The Stourbridge office, led by Daniel Jeavons, will continue to be an important branch of NFP. So, it’s not all doom and gloom for the Gravity team. This is further reassured by the fact that the team at Gravity Risk Services remains unchanged post-rebrand.
This name change also symbolizes a full integration into NFP’s culture. Gravity’s innovative solutions will now be part of a global franchise, aligning with NFP’s reputation and extensive resources. It’s like joining a bigger family, but one that has a lot more connections overseas. Beyond commercial insurance, NFP also offers various types of life insurance to meet diverse client needs.
Sure, some might miss the old Gravity name. It had a certain charm. But let’s face it: in the world of insurance and benefits, branding is everything. NFP aims to amplify resources and enhance service quality for clients. The shift is designed to keep things smooth and familiar.
