Design Highlights
- Great American Insurance Group and Novacore launched a Sports & Wellness Program to provide tailored insurance for fitness organizations across the nation.
- The program covers boutique gyms, health clubs, amateur sports organizations, and activities like pickleball, addressing unique risks associated with these entities.
- Over 20,000 independent agents will distribute the program, enhancing accessibility for the fitness and wellness sectors.
- The initiative utilizes advanced technology and real-time analytics for efficient quoting and expert underwriting tailored to complex fitness risks.
- This partnership aims to foster growth within the sports and wellness industries, positioning both companies as leaders in niche insurance solutions.
In a bold move that’s sure to shake up the insurance world, Great American Insurance Group has teamed up with Novacore to launch a Sports & Wellness Program. This announcement hit the airwaves on January 20, 2026, and it’s got everyone buzzing. The duo aims to cover the wide-ranging risks faced by sports and wellness organizations all across the nation. Imagine that! Insurance for everything from boutique gyms to college intramural teams. Sounds like a dream for active lifestyle businesses, right?
The Sports & Wellness Program is not just any insurance product. It’s tailored to fit the unique needs of fitness communities. Finally, those boutique gyms and health clubs can breathe a little easier knowing they have coverage. The program doesn’t stop there; it even covers amateur sports organizations, like camps and leagues. Yes, folks, even pickleball enthusiasts are in luck. Who knew that insurance could be so… inclusive?
Available through independent insurance agents, this program reflects a fresh take on how insurance can support the growth of sports and wellness industries. Kevin Duke, the Divisional President, passionately stated that studios and wellness facilities are at the heart of healthy communities. And he’s right; those places are where people sweat it out and build friendships. The program addresses specific risks, from group fitness classes to the booming craze of pickleball. Because, let’s face it, how many times have you seen someone get a little too competitive on the court?
Novacore, the specialty program administrator with a solid 35-year history, isn’t just along for the ride. They manage a whopping $1.5 billion in premiums and partner with over 20,000 agents nationwide. Adam Blom, Novacore’s VP, highlighted their shared commitment to fostering growth in the sports and wellness industries. It’s a collaboration that screams resilience, and it’s about time someone stood up for the operators in this field. This partnership is designed to enhance agent relationships and performance, ensuring that proven underwriting expertise is at the forefront of their offerings.
The program is designed specifically for social services, utilizing advanced technology and real-time analytics for quoting. Talk about stepping into the future! With expert underwriting for those complex risks, this initiative promises tailored solutions for even the hard-to-place risks. Since fitness facilities face varying risks based on their services and equipment, it’s essential for operators to assess business needs to determine adequate coverage levels. Finally, insurance that gets it.
In a landscape where fitness is becoming a lifestyle, Great American Insurance Group and Novacore are stepping up to the plate. This partnership could very well be the game-changer the insurance industry needed.
