Design Highlights
- Lacey Garrison Strom’s extensive 20+ years of experience in personal insurance risk management makes her well-suited for the President role.
- Her proven leadership in the Private Client Group demonstrates a commitment to exceptional client service and sales growth.
- Strom’s focus on high-net-worth clients aligns with Heffernan’s strategy for tailored insurance solutions, enhancing their market position.
- The internal promotion reflects Heffernan’s dedication to nurturing talent and fostering a culture of mentorship within the company.
- Strom’s vision and track record are expected to drive continuity and growth within the Personal Lines division amid evolving market opportunities.
In a bold move that screams “we mean business,” Heffernan Insurance Brokers has announced a leadership change that’s turning heads in the insurance world. Lacey Garrison Strom, previously the Executive Vice President and Director of the Private Client Group, has now taken the reins as President of Personal Lines. Talk about a promotion that makes sense. With over 20 years under her belt, she knows personal insurance risk management like the back of her hand.
Heffernan Insurance Brokers shakes things up with Lacey Garrison Strom as the new President of Personal Lines.
Strom isn’t just any leader; she transformed the Private Client Group into an industry heavyweight. That’s no small feat. Her knack for managing relationships—both with clients and carriers—has positioned Heffernan as a go-to broker for high-net-worth individuals.
And let’s face it, in a world that’s rapidly changing, the insurance needs of affluent clients are becoming more complex. They want customized solutions, not cookie-cutter policies.
So, what does this new gig entail? Strom’s not just sitting in a fancy office. She’s responsible for the strategic direction of the Personal Lines division. That means driving sales growth and ensuring that client service is exceptional. She’ll still lead the Private Client Group too, balancing her time and expertise across the board. Talk about multitasking.
This promotion isn’t just about Strom. It reflects a broader strategy at Heffernan, emphasizing continuity and growth. By promoting from within, they’re signaling to the market that they’re serious about their future.
It’s a smart move, especially in an industry that craves stability amid evolving client expectations. And let’s not forget, it’s a sign of commitment to the high-net-worth sector—because who doesn’t want to roll out the red carpet for affluent clients?
The buzz around this announcement is palpable, with industry outlets like Risk & Insurance and Insurance Business Magazine covering the news. It’s clear that Strom’s reputation precedes her. She’s got the track record and the vision to steer Heffernan’s Personal Lines to new heights.
In a world where bespoke insurance solutions are in demand, Heffernan is well-positioned. With a leader like Strom at the helm, the company is set to capitalize on market opportunities in the evolving personal insurance sector and to leverage a sophisticated support network that enhances service delivery. Bundling multiple insurance policies can also offer significant cost savings for clients while streamlining their coverage management.
There’s a culture of mentorship here, too. With Mike Heffernan and Liz Bishop as her mentors, Strom’s rise isn’t just a personal victory; it’s a sign of the company’s commitment to nurturing talent.
It’s invigorating, really. In a sea of corporate chaos, Heffernan seems to be charting a steady course.








